IDL Worldwide Nike React Vert Jump Challenge
To commemorate Nike’s latest sneaker cushioning system, Nike React, IDL Worldwide designed a custom interactive basketball experience for consumers at the House of Hoops in Harlem. Arch fabricated a custom vertical jump wall, bleachers, DJ booth, and of course a basketball court to fit the space. Every skill of the Arch team was put to use including custom woodwork, metal fabrication and CNC milling.
Client IDL Worldwide
Date July-August 2017
Skills Custom design, custom fabrication, woodworking, metal work, CNC
Industry Retail, Interactive, Brand Activation