IDL Worldwide Nike React Vert Jump Challenge
Project Description
To commemorate Nike’s latest sneaker cushioning system, Nike React, IDL Worldwide designed a custom interactive basketball experience for consumers at the House of Hoops in Harlem. Arch fabricated a custom vertical jump wall, bleachers, DJ booth, and of course a basketball court to fit the space. Every skill of the Arch team was put to use including custom woodwork, metal fabrication and CNC milling.
Project Details
Client IDL Worldwide
Date July-August 2017
Skills Custom design, custom fabrication, woodworking, metal work, CNC
Industry Retail, Interactive, Brand Activation