Perrier-Jouët – The Box: Miami Art Week 2016
Project Description
Design & Styling for Art Basel Miami – Immersive Sensory Rooms for Perrier-Jouët’s L’Eden and The Box NYC at Casa Faena in South Beach Miami. Created three immersive theater sets designed after the French Renaissance Era: Dressing room, library, and dinner date for two.
Brand Activation included custom and sourced props, furniture styling, foliage design, scents, and sounds for a full multi-sensory immersive experience which delighted hundreds of guests.
Project Details
Client Perrier-Jouët and The Box NYC
Date November 2016
Skills Custom Design, Set Design, Art Direction. Styling, Experiential Design, Sensory Design
Industry Entertainment, Theater, Spirits, Art
Project Feature: Sarah Jessica Parker Performs
Iconic champagne house Perrier-Jouët celebrated the Opening Night of L’Eden by Perrier-Jouët in partnership with Vanity Fair at Casa Faena in Miami Beach. Award winning actress Sarah Jessica Parker surprised guests as she appeared on stage in a performance created by renowned theatrical director and owner of the The Box nightclub, Simon Hammerstein. Throughout the evening, guests were whisked into hidden sensory rooms for an enchanting experience that inspired and celebrated curiosity and wonder.
