Nike ‘Just Do It’
Project Description
Designed by IDL Worldwide, Nike’s ‘Just Do It’ campaign involved creating the effect of translucent orange smoke in vinyl on the mirrors and walls. Custom translucent smoked plexiglass pedestals and LED-lit action mannequin stands flanked the showcase element, a suspended plexiglass video display box with LED lighting and moving digital orange smoke.
Project Details
Client IDL Worldwide for Nike
Date August 2018
Skills Custom Fabrication, Prop Fabrication, LED Lighting, Electronics, Rigging, Installation
Industry Retail, Brand Activation
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