Mug Shot Photo Booth for Moose Knuckles

Project Description

Our first experiential activation for Moose Knuckles took the form of a customizable mug shot themed photo booth at Toronto’s Yorkdale Shopping Centre. The booth complements the 2019 spring campaign story on display in the storefront window— the faux heist of a Canadian dépanneur. As part of this unique retail experience, shoppers enter through the colorful crime scene and then once inside the store, find the police station mug shot wall. Here they are invited to craft their own name board, activate the camera with the push of a button, stand back and smile for a Moose Knuckle’s branded mug shot. Customers become part of the fictitious “Knuckle Heads” gang with a playful piece of shareable content.