Nike Adapt BB Display Cases
Project Description
Working with designs by IDL Worldwide, the ARCH team fabricated a custom pedestal and two custom 10′ x 5′ display cases complete with perforated metal doors, spring-loaded hinges, camlock mechanisms, vinyl-wrapped LED-lit shelving, and hidden power runs to display the long-awaited, self-lacing basketball shoe by Nike. Built to align with the bold packaging and design of the Nike Adapt BB, these custom pieces travelled to Charlotte, NC for a specialty pop-up activation during NBA All-Star Weekend.
Project Details
Client IDL Worldwide for Nike
Date February 2019
Skills Custom Fabrication, Prop Fabrication, Metalwork, Carpentry, LED Lighting
Industry Retail, Brand Activation, Pop-Up Shop
Introducing Nike Adapt BB
Introducing Nike Adapt BB, designed with electro adaptive reactive lacing that automatically locks you in at the press of a button.