Nike ALL FOR 1 Brand Activation

Working with designs by IDL Worldwide on a future-forward look to the classic FORCE aesthetic, ARCH produced visual display elements for the product launch of the new Nike AF1 sneaker for multiple House of Hoops locations across the country including Harlem, Fordham, Chicago and Hollywood. Custom fabrication included custom edge-lit LED signs, a series of free-standing 12′ white chain link fencing structures with basketball hoop posted rims, white-washed basketball pedestals wrapped in faux concrete and branded straps, perforated metal walls made to echo city park basketball backboards, custom branded benches, and ALL FOR 1 dimensional acrylic messaging.