PROJECT DESCRIPTION

GOOOOOOOAAAALL!!!

Another Rube Goldberg Machine for the books. You know, the intricate and complicated machines built to do one simple task?  What does this particular one do?  You’ll have to watch the commercial down below to find out.

For this installment of the ‘ole Rube we got to steer away from the traditional “DIY” Vibe of these machines and get a little…high tech.

The team at ARCH pulled out all the stops for this one, creating tons of sleek CNC cut apparatuses out of acrylic, including an LED motorized ferris wheel.  The secret recipe oven, will remain a secret but the Foosball inspired Kernel Sanders and Pogba will remain a fan favorite.

‘Pepsi and its creative collaborators are serving up a deliciously cinematic and high-tech experience with the unveiling of a Rube Goldberg-inspired machine that serves up KFC’s famous fried chicken with ice-cold Pepsi. The first-of-its-kind machine was fabricated by ARCH NYC and filmed in New York City, with Paul Pogba’s soccer ball setting things in motion. This exclusive machine can only be seen via fast-action video on digital and social, echoing the ways micro moments throughout the UEFA championships ladder up to a grand moment.’ —CISION