“Your Table Is Ready” Pop-Up for Stella Artois

Project Description

In support of restaurant recovery in NYC, Stella Artois has gathered some of the finest NYC chefs to craft the city’s most iconic dish at one of its quintessential locations—pizza at the South Street Seaport. 

Working with the team at ProduceXM, the ARCH team fabricated and installed all scenic elements designed for the brand’s “Your Table is Ready” campaign including more than 100 feet of custom hedge wall with faux-finished brick facades, a 20’ tall illuminated dinner plate entryway flanked by a custom oversized fork and knife pairing, the Uncommon Goods storefront vignette, a DJ booth, custom benches, and CNC milled signage. Countless red Stella stars were milled and hung throughout, highlighting the scene with that unmistakable brand element.

Seaport Artois will host ticketed guests on Thursday evenings throughout the summer in this lavish pop-up restaurant. 

Anheuser-Busch press release >
“Chefs from famed NYC restaurants are making pizza for the first time at Seaport Artois,” TimeOut NY >