‘The Ex Museum’ for Vitaminwater ice
Project Description
Custom props and set design for a theatrical journey into an ice-cold heartbreak at “The Ex Museum” at Astor Place. The ARCH team designed, produced, and installed a failed relationship in the frozen tundra of a heartache: an ice-crystallized, acrylic broken heart and frozen boxed remnants of a past relationship. These items became the stage set for a performance art piece showcasing Vitaminwater‘s latest flavor, “Ice”—a cooling blueberry lavender water beverage.
Project Details
Client LeadDog for Vitaminwater
Date May 2019
Skills Custom Design, Prop Fabrication, Set Design, Art Direction
Industry Theater, Experiential Marketing
THE EX MUSEUM, by Tommy Lavenda
From the complex mind of Tommy Lavender comes his most emotional exhibition to date. Six installations take visitors on journey of heartbreak and relationships past, where they can revisit the coldest place on earth: an ex’s heart. See the full ex-hibition at https://www.theexmuseum.com.
