WarnerMedia World Pride Parade Float
Project Description
Together with The 360 Agency and Dynamic Productions, the ARCH team produced an epic World Pride NYC parade float for WarnerMedia. Launching on Sunday, June 30, 2019 from 26th and 5th Avenue, more than 400 employees marched in the parade alongside the float on behalf of WarnerMedia and its brands including HBO, CNN, TMC, TNT.
Our transformation of a 26′ flatbed trailer involved the crafting of a giant foam-carved, multifaceted heart that was adorned with a colorful array of acrylic panels. This sculptural heart was built on a central truss structure to house a live kiss cam, floating 13′ high above the dance platform carrying talent from HBO’s various programs including Margarita Levieva and Jamie Neumann from The Deuce. The railings of the trailer were clad in 3′ tall white sintra letters spelling “LEAD WITH LOVE.” From atop the custom vinyl-wrapped emcee booth, emcee Christopher Hardwick led the festivities along with DJ Whitney Fierce from her matching custom DJ booth at the rear.
Project Details
Client The 360 Agency for WarnerMedia
Date June 2019
Skills Custom Design, Engineering, Art Direction, Custom Fabrication, CNC Milling, Foam Carving, Vinyl Wrapping, Event Production
Industry Entertainment, Festival Production, Parade
