Willem New York Pop-Up Showcase

Project Description

For the launch of menswear brand Willem New York Spring/Summer 2019 collection, “Paradise Lost,” the ARCH team re-created a Montauk, NY beach scene at 198 Allen Street on the Lower East Side. To showcase a collection based on 1970’s Montauk through the lens of renowned photographer Peter Beard, scenic design of the installation featured an arrangement of 3 tons of sand, faux beach dune grasses, stackable rocks, and weathered beach fencing. Weathered green walls inspired by Julian Schnabel’s Montauk studio were installed to provide an artful and relevant background for the space.

Willem NY Launches SS19 Paradise Lost Collection, medium.com